Blog

Notes on AI that answers

What we’ve learned building an assistant that talks to real customers — and what actually moves the numbers.

How it worksSeptember 4, 2026· 4 min read

The enquiries that arrive after you have gone home

Most small businesses lose bookings in the hours between closing time and opening the next morning. Here's what that gap actually costs.

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ChannelsAugust 12, 2026

Your customers already message you on WhatsApp. Are you answering?

Most small businesses lose enquiries not because the answer is hard, but because nobody was at the phone. Here's what changes when the assistant picks up.

4 min read

How it worksJuly 28, 2026

Why AI chatbots make things up — and how to stop yours

Hallucination isn't a mystery. It's what happens when a model is asked a question it has no grounds to answer. Here's the fix, in plain terms.

5 min read

AnalyticsJuly 9, 2026

How to tell whether your AI assistant is actually working

Message counts and "engagement" tell you nothing. The number that matters is how much work it took off your team.

4 min read